MS Dynamics CRM Usability

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CRM Implementation Success Psychology

September 11, 2008

Customer management relationship (CRM) software implementations are an inherently complex process involving multiple stakeholders with different goals.  There are a number of factors that have an impact on the success of a CRM implementation.  These factors include:

  • Customer Relationship Management is a process not software
  • Management commitment
  • Project goal setting & scope
  • Balance between usability and data collection
  • Stakeholder motivation
  • End-user training

Posted by Steve Noe on 09/11 at 10:44 AM
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