MS Dynamics CRM Usability
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CRM Implementation Success Psychology
September 11, 2008
Customer management relationship (CRM) software implementations are an inherently complex process involving multiple stakeholders with different goals. There are a number of factors that have an impact on the success of a CRM implementation. These factors include:
- Customer Relationship Management is a process not software
- Management commitment
- Project goal setting & scope
- Balance between usability and data collection
- Stakeholder motivation
- End-user training
Posted by Steve Noe on 09/11 at 10:44 AM
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